Nov 09, 2020

Sigurdur Thorsteinsson

Sigurdur Thorsteinsson (1965) is Chief Creative Officer and partner at Design Group Italia and the lead designer of the experience and interiors at the Retreat at Blue Lagoon Iceland.

Since 1997, Sigurdur has worked with Blue Lagoon on branding, strategy, and products as the company’s Chief Brand Officer.

Sigurdur has also worked on a wide spectrum of design projects ranging from power transformers to healthcare, lighting, and food. His clients include Pepsico, ABB, 3M, Unilever, and Unicef.

The recipient of numerous awards, he has taught design in IED, Politecnico di Milano, and LHI, among others. He also spearheaded the first Icelandic national design policy and has lectured on design worldwide.

Sigurdur divides his time between Milano, Italy and Reykjavik, Iceland.


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