Halla Helgadóttir is the Managing Director of the Iceland Design Center and has previously worked as an art director and creative administrator. Educated as a graphic designer, Halla worked in the advertising industry for 20 years running her own company, which enabled her to develop a deeper understanding of the the design process.
Halla’s work demands high standards of design, creativity and quality of solutions, as well as rigorous work methodology and economic efficiency. Halla has given lectures and workshops on graphic design and design thinking. As Managing Director of the Iceland Design Center, she has acquired knowledge and experience working with different professions within design and architecture, the creative industry and the public sector. In her work as a designer, Halla has acquired numerous awards and acknowledgements.