Promote Iceland is a public-private partnership established to improve the competitiveness of Icelandic companies in foreign markets and to stimulate economic growth through increased export.
The company works to support the standing of Icelandic industries in foreign markets, to attract foreign tourists and investments to the country, and assist in the promotion of Icelandic culture abroad.
Promote Iceland works to boost interest and demand for Icelandic talent, products and services and offers the business community various marketing and trade promotional services, including the organization of trade fairs and business delegations, in-depth consulting and market information.
Promote Iceland administrates several marketing campaigns. The largest is Inspired by Iceland, a cooperative platform for stakeholders in Icelandic tourism and the government. The goal is to promote and market the destination Iceland and its products to consumers all year round (under the umbrella brand of Inspired by Iceland). Other major marketing initiatives include Iceland Responsible Fisheries, aimed to promote the Icelandic origin of our seafood and well-managed fisheries in Icelandic waters, Horses of Iceland; a marketing plan to increase awareness and strengthen the image of the Icelandic horse abroad; and The secret of Icelandic cod, intended to strengthen the market position for salted cod products from Iceland in key markets in Southern Europe.