‘Icelandic’ and ‘Icelandic Seafood’ are leading global brands that have been closely linked with the Icelandic seafood industry for more than 75 years. We represent high-quality seafood and seafood-related products, giving exporters, importers and producers access to leading global seafood brands and brand assets through exclusive licensing agreements. Our partners get quality information and guidelines, full marketing support, material and tools that can be used to communicate the Icelandic brand and the quality products it represents. Our focus is on the finest fish and seafood-related products that fit the purpose of outstanding restaurants and retailers, and appeal to discerning consumers across the world.
With its miles of rugged coastline and pure North Atlantic waters, Iceland is an island where resourcefulness has always been key to survival. Our nation’s relationship with the sea is an enduring one. For centuries, we have lived off fresh Icelandic fish. Nutritious and full of flavour, it has helped make us into the strong, proud and healthy nation we are today. Very much aware that we are part of a natural, balanced ecosystem, we have the greatest respect for our pristine environment. The purity and unspoiled nature of our seas, land and the air we breathe is mirrored in the seafood and related products we bring to the world’s table.
Icelandic’s mission is to increase the export value and facilitate market access of Icelandic seafood products by focusing on its high quality, sustainability and Icelandic origin therefore justifying premium prices. As a government owned entity, we take great pride in representing and empowering the Icelandic seafood industry, as well as protecting Icelandic nature.