In North America Sep 26–27, 2015

Iceland Takes Over NYC for the NORTH Nordic Food Festival

Experience Iceland Day, Sept. 26, at the NORTH Festival!

Updated 9/25/15 at 3:40pm EST: We’ve made a few minor changes to the schedule. Gretta Ólafsdóttir will no longer host a talk about Icelandic film, but will lead a 15-minute intro to the shortened Icelandic Shorts & Docs event (now from 7:45-9pm). We have also moved the Icelandic music video series with Curver Thoroddsen to the end of the day (9-10pm). You can find an updated schedule below.

September 26 is your day to experience authentic Icelandic cuisine and culture without leaving New York City! During Iceland Day, part of the NORTH Nordic Food Festival, attendees can enjoy a pop-up Icelandic brunch and dinner with renowned Icelandic Chef Thráinn Freyr Vigfusson of Blue Lagoon‘s LAVA restaurant, cocktail classes with Iceland’s own Reyka Vodka led by Trevor Schneider, music, film, Iceland lectures as well as presence from Brennivin, Icelandic Glacial WaterIcelandair and Icelandic Brand Seafood. Iceland’s cuisine has earned numerous awards, and may even be the secret to the country’s happiness. Check Iceland Naturally’s Facebook, Twitter and Instagram for updates from Iceland Day, follow the events using #IcelandInNYC and #EatNorth and RSVP on Facebook!

WHEN: Sept. 26 | 11 a.m. -10 p.m.
WHERE: Scandic Haymarket Square | Corner of Washington St. and Charles St. | West Village | New York, NY
COST: Brunch – $75 | Dinner – $150 | Other events – Free

11-2: Icelandic Brunch with Chef Thrainn Freyr Vigfusson
Brunch Icelandic style with Chef Thráinn Freyr Vigfusson’s delicious menu featuring both traditional Icelandic ingredients in new, surprising ways, and inventive Reyka Vodka and Brennivin cocktails. Icelandic musicians Sigmar Matthiasson and Íris Hólm will provide music. Click here to purchase tickets!

1-2: Icelandic Knitting

In Iceland, it’s more truth than myth that sheep outnumber Icelanders – by quite a bit. Pay homage to the country’s main export of wool with this Icelandic knitting demonstration, led by Steinunn Harðardóttir.

2-3: Reyka Vodka Cocktail Class
Enjoyed the cocktails at brunch? Learn how to mix up several Reyka Vodka cocktails with this demonstration and hands-on tutorial led by mixologist Trevor Schneider. RSVP here

2-3: Musical Performance by Hermigervill

3-3:30: Icelandic Cuisine Q&A
World Champion and Bocuse d’Or contestant chef, Thráinn Freyr Vigfusson of Blue Lagoon’s LAVA restaurant, will hold an open forum between the morning’s brunch and the evening’s dinner receptions, diving into the sustainability, tradition, and innovation in Iceland cuisine.

3-4: Musical Performance by Margrét Hjaltested Trio

4-5: Musical Performance by Curver Thoroddsen

4:30-5:15: Gender Equality in Iceland
Take part in the global conversation of gender equality worldwide with Icelandic Ambassador Einar Gunnarsson, who will be discussing the state of gender equality and identity today in Iceland. 

5:15-6: Musical Performance by Hermigervill

6-7: Musical Performance by Curver Thoroddsen

7-8: Musical Performance by Sigmar Matthiasson and Íris Hólm

7-10: A Taste of Iceland Dinner with Chef Thrainn Freyr Vigfusson
This once-in-a-blue-lagoon dinner, prepared by Icelandic chef Thráinn Freyr Vigfusson, highlights Iceland’s fresh local fish, langoustine and lamb. Mixologist Trevor Schneider will demonstrate his smooth cocktail making with Reyka Vodka, Brennivin, Icelandic Glacial Water and other Nordic ingredients. Click here to purchase tickets!

7:45-9pm: Reykjavik Shorts and Docs
Local Icelandic New York documentary director and producer Gréta Ólafsdóttir will introduce a series of Icelandic film screenings specially curated by the Reykjavik Shorts & Docs Festival.

9-10: Iceland Music Video Series with Curver Thoroddsen  

Icelandic artist and musician Curver Thoroddsen welcomes lovers of music and visual artists to participate in an hour of storytelling and interactive music video presentations to introduce an American audience to the pulse of music and art in Iceland.

Keep up with all things Iceland by following us on FacebookTwitter and Instagram using the hashtag #IcelandInNYC.

Icelandic food, drinks and culture take over New York's West Village on Iceland Day as part of the NORTH Nordic Food Festival.


Iceland Naturally is a cooperative marketing organization that promotes the tourism, services, products and culture of Iceland. It represents the true essence of Iceland, its creativity and spectacular natural wonders. The group is comprised of Icelandair, Icelandic Group, Islandsbanki, Reyka Vodka, City of Reykjavik, Icelandic Glacial Water, Blue Lagoon, Keflavik International Airport (KEF), Landsvirkjun, Ölgerðin Egill Skallagrímsson, Promote Iceland and the Government of Iceland.


NORTH Nordic Food Festival is the largest celebration of Nordic food outside of Northern Europe and is presented by the award-winning online culinary magazine group Honest Cooking Media. With a focus on the gastronomy, products, personalities and philosophy behind Nordic Cuisine, the festival is a unique chance for chefs, culinary industry guests and diners to experience the wonder and diversity of modern Nordic gastronomy. The full event lineup is listed online at Connect with the NORTH Nordic Food Festival on Facebook at, and on Twitter at @NorthFestival with the hashtag #EATNORTH. For more information about NORTH visit