Products & Services Jun 26, 2014

Start Your Adventure Before You Take Off with Icelandair

Icelandic nature is the star of Icelandair's beautiful new in-flight safety video.

We all know the monotonous flight takeoff drill: place your carry-on items in the overhead compartment above you. Please fasten your seatbelt and keep it fastened at all times. Have your seat back and tray table in an upright position for takeoff. Turn off all mobile devices.

But always striving to provide passengers a refreshing travel experience, Icelandair saw the usual flight video as an opportunity to produce a film that not only underlines the importance of safety, but that also engages passengers with a sense of curiosity and Icelandic beauty.

Inspired by Iceland itself, Icelandair’s new safety video includes Iceland’s nature as the stunning backdrop to the traditional and important safety message presented to all passengers. For example, emergency lighting takes on a new, non-threatening identity when compared to the northern lights, and assuming the brace position becomes a calm and collected maneuver when waking up after a long relaxing slumber by the lulling shores of a lake. Safety has rarely looked so beautiful.

The safety video was written and produced by Islenska Ad Agency and directed by Pegasus. Showcasing Iceland’s hot spots of nature and beauty, filming took place on location around Iceland, including Jokulsarlon, Thkgil canyon, Fjadrargljufur gorge, Thorsmork National Park and Eyjafjoll, close to Eyjafjallajokull.

You have to watch the video to truly appreciate it. Click here to view the video on Icelandair’s website!

About Icelandair

Icelandair offers service to Iceland from Boston, New York-JFK, Washington, D.C., Seattle, Denver, Toronto and Edmonton, with seasonal service from Newark, Minneapolis-St. Paul, Orlando Sanford, Vancouver, Halifax, and Anchorage. Connections throughIcelandair’s hub at Keflavik International Airport are available to more than 20 destinations in Scandinavia, the U.K. and Continental Europe. Only Icelandair allows passengers to stopover in Iceland for up to seven nights at no additional airfare.