About.com has named Ólöf Arnalds as their #1 person to watch this week at South By Southwest in Austin, Texas, saying about her:
‘Ólöf Arnalds got some much-belated recognition recently when her first record, Við og Við, finally found a North American release. Initially issued in Iceland in 2007, Arnalds’ debut dwelled in ill-deserved obscurity for years, but, slowly, loving listeners uncover a hidden gem that was, truly, one of the best LPs of the ’00s. This touring member of Múm and pal of Sigur Rós (of course, Iceland’s so small everyone knows everyone…) makes magical, miniature, seemingly-centuries-old folksongs that set her glorious voice to solitary ukulele, or guitar, or violin in a sublime study in musical elementalism. And, wonderfully, after SXSW is done, Arnalds will finally follow-up Við og Við with her second set, Innundir Skinni, at some point of 2010.’
Read more about the list here
Along with Arnalds five other Icelandic bands from an array of genres will be playing. From the frantic thrashing of Swords of Chaos and the electronic power-moves of Bloodgroup, pop-house funsters FM Belfast through to the curious pop shapes of Dikta, and the emotive post rock of For a Minor Reflection.