Food & Drink Jun 25, 2019

Icelandic Provisions Introduces New Line of Skyr!

Krímí is a new, whole milk version of skyr and is available in four delicious flavors.

Icelandic Provisions, North America’s most loved traditional Icelandic skyr, recently announced its latest line of skyr: Krímí! The new innovation combines whole milk with the heirloom skyr cultures that Icelandic Provisions is known for, along with other natural ingredients that make it especially creamy. In fact, the name “Krímí” is a play on how an Icelander might spell the English word “creamy.”  

Krímí is available in four delicious flavors, including Vanilla Bean, Strawberry-Rhubarb, Mixed Berry and Chocolate Coconut. These new flavors take skyr beyond the breakfast table and can be enjoyed as a healthy snack or satisfying dessert – fully indulgent without any guilt! Krímí boasts 11 grams of protein per 4.4 oz cup and remains low in sugar.

Mark Alexander, CEO of Icelandic Provisions, said: “As consumers look to add higher quality fats and food made from real ingredients into their diet, Icelandic Provisions’ new Krímí range will deliver a uniquely delicious experience. We’re bringing a fresh approach to the whole milk segment, which is currently dominated by either purely functional products that don’t taste great or products that are loaded with added sugar. While Krímí is certainly indulgent, it is ideal for the growing communities of people looking for a holistic approach to healthy eating.”

Krímí will be available for purchase on select U.S. retailer’s shelves this July! To find Icelandic Provisions near you, check out the store locator.

Which flavor of Krímí are you most excited to try? Let us know on Twitter or in the comments below!