Food & Drink Products & Services Mar 31, 2017

Icelandic Provisions is Changing the U.S. Yogurt Industry

The traditional Icelandic skyr is off to a strong start in 2017.

Icelandic Provisions is off to busy start to the new year. The company recently exhibited its traditional Icelandic skyr at both Expo West in Los Angeles, California and SXSW in Austin, Texas to showcase the brands unique and fresh ingredients with the United States.

At Expo West, Icelandic Provisions met with hundreds of visitors that were either new to skyr or committed fans of the biggest trend in dairy. The company held an event for registered dietitians to try the creamy and authentic taste of Icelandic Provisions that sets skyr apart from typical U.S yogurt. Icelandic Provisions was excited to share all of the history and culture that goes into crafting every 5.3 oz cup of skyr. In Austin, Icelandic Provisions experienced SXSW along with number of social influencers who shared their love of Icelandic Provisions with their Twitter and Instagram followers!

Icelandic Provisions continues to expand its reach across the United States, with over 3,000 retailers across the country now carrying the brand. The company is exposing the wonders of Iceland and everything the country has to offer by showcasing Iceland’s most beloved dietary staple in a number of different ways across the U.S. In 2017 alone, Icelandic Provisions’ skyr was featured on broadcast segments, magazines, social influencers’ accounts and online sites such as:

FOX’s Good Day New York
Cooking Light
Eva Chen

Interested in trying Icelandic Provisions? Use the store locator to find your nearest retailer!