Food & Drink News Feb 26, 2019

Icelandic Provisions Announces New CEO!

The company behind the best traditional Icelandic skyr adds Mark Alexander to its leadership team.

Icelandic Provisions, the company behind North America’s most-loved skyr, announced their new CEO, Mark Alexander in February 2019! Icelandic Provisions has made a name for itself as the top producer of traditional Icelandic skyr in North America, and is loved by celebrities such as Sarah Jessica Parker and Alyssa Milano. As Icelandic Provisions’ popularity continues to grow, the appointment of Mark Alexander as CEO aims to reach even more consumers nationwide with the promise of less sugar and better quality than most other yogurt-like alternatives.

The first line of business for Alexander is the unveiling of Icelandic Provisions’ new product line: Krímí! On March 7, 2019 at Expo West, the Icelandic Provisions team will reveal the line of full fat skyr flavors, available in four delicious flavors: Strawberry-Rhubarb, Vanilla Bean, Coconut-Chocolate and Mixed Berry. The latest products will be on shelves throughout the U.S. starting July 2019!

Curious where you can try out Icelandic Provisions near you? Find out in the store locator here! And be sure to follow us on Twitter to keep an eye on all the latest news from Icelandic Provisions and more!