Products & Services Oct 29, 2013

Icelandic Glacial Named Official Water Partner of 2013 MTV EMA

Celebrities will enjoy Iceland's premium spring water at the MTV European Music Awards.

Iceland Naturally is excited to announce that Icelandic Glacial, Iceland’s award-winning, premium natural spring water from Iceland, is the official water partner of the 2013 MTV European Music Awards!

Never heard of the EMA? Dubbed “the planet’s biggest party” by MTV, the European Music Awards highlights the year’s hottest music artists from around the world. Amsterdam’s stunning new Ziggo Dome will host the awards show on November 10, 2013. 

As the official water partner, Icelandic Glacial will serve EMA guests bottled Icelandic Glacial water at branded bar booths in the VIP and backstage areas prior to and during the awards show. The water will also be served to celebrities and guests during the official international EMA VIP after-show party.

This year’s list of performers includes Kings of Leon, Icona Pop, Jared Leto, Rita Ora, Bridgit Mendler, Miley Cyrus, Robin Thicke, Snoop Dogg, Afrojack, Imagine Dragons, The Killers and Katy Perry. Additional guests include presenters Iggy Azalea, Ellie Goulding, Carice van Houten and Colton Haynes; intergalactic MC Redfoo; backstage host Ariana Grande and special guest Ron Burgundy of Anchorman 2 (Will Ferrell).

“We are proud to be the official water partner for this exciting evening in music and allow guests to experience the raw, natural beauty of Iceland through our pristine spring water,” commented Jon Olafsson, chairman and co-founder, Icelandic Glacial. “We see a synergy between the Icelandic Glacial brand and the EMA nominees’ passion to fearlessly pursue their goals and create wonder and magic in people’s lives.” 

Icelandic Glacial also recently announced a new partnership with Wine Bureau, a Ukranian distributor of wines, spirits and beverages. Headquartered in Kiev, Wine Bureau will begin to immediately distribute Icelandic Glacial natural spring water to accounts throughout the Ukrainian market including Wine Bureau’s own Good Wine stores. 

Click here to learn more about Icelandic Glacial Natural Spring Water.