The Today Show has done a feature on Icelandic Glacial, who is bringing the pure Icelandic water to the rest of the world.
See the video here
Icelandic Glacial’s water source is Iceland’s Hlíðarendi Spring, part of the Ölfus Spring System, a catchment zone formed during a massive volcanic eruption more than 4,500 years ago. Ölfus Spring is a renewable resource, replenished annually by infiltration of rainfall and snow melt over uninhabited lava fields. Ninety-nine percent of the Ölfus flow releases to the sea below mean sea level. The only outflow to surface water is at Hlíðarendi, where a pond collects spring discharges which then flow for two kilometres before disappearing underground. It is from this system that the Icelandic Glacial water is taken.