News Jan 25, 2012

Icelandic Craft Beer Makes US Debut

More than a thousand years ago, Icelanders were the first Europeans to discover North America – now it is time for North America to rediscover Iceland. Einstök Ölgerd, an Icelandic craft brewery, has announced that the first shipment of its unique ales has landed in the United States. Initially, an Icelandic White Ale, Pale Ale and Toasted Porter will be distributed in California in a partnership with Wine Warehouse, one of the largest distributors in the United States.

Located just 60 miles (100 km) south of the Arctic Circle, Einstök – which means “unique” or “distinctive” in Icelandic – starts its process with the perfect foundation for brewing craft ales: the purest water on earth. The water starts as rain or ancient glacial water from atop the Hlíðarfjall Mountain, from where it flows through and is naturally purified by ancient lava fields. From there, brewmaster Baldur Karrason unites it with ingredients sourced both locally from Iceland and from all over the world to deliver craft beer that is distinct and flavorful, yet deliciously refreshing and drinkable.

The current product line consists of three styles that offer a variety of color and flavor.

Einstök Ölgerd was founded n 2010 by Bernard La Borie, David Altshuler and Jack Sichterman after visiting Akureyri, Iceland, on a global search for the purest water. They found not only an abundant natural source of pure water there, but also a partner, the Viking Brewery, a division of Vifilfel hf., that was interested in pursuing the craft beer market. Einstök craft ales have been available in Iceland and the United Kingdom since October 2011 and have been gaining fans quickly thanks to their great flavor and unique packaging. To find out more, visit

Click here to find the full press release.