Business & Government Oct 22, 2018

Discover the A-Ö of Iceland with Inspired By Iceland!

Learn all about Icelandic food, innovation, culture and more with this new video series!

Discover the most comprehensive guide to Iceland yet: The A-Ö of Iceland from Inspired by Iceland! This new campaign features nine videos of Icelanders with different backgrounds sharing their expertise and insight into Icelandic business, environment, society and more through their jobs and interests. You’ll learn all about why Iceland is a great place to visit, the quality of Icelandic food and how Icelanders have used innovation to create a thriving society! Everything you need to know about Iceland is in this helpful guide!

The A to Ö of Iceland
Introduction video


Sævar Helgi Bragason ​
Topic: Northern Lights and stargazing
Sævar is an Astronomer and teacher. He is a frequent guest on a popular morning radio show in Iceland to talk about astronomy.

Vilborg Arna Gissurardóttir
Topic: Hiking and outdoor activities in Iceland
Villborg is a mountaineer who has climbed Everest and was the first Icelandic woman to do so. She has also crossed the Antarctic on skis, solo.

Svanur Gísli Þorkelsson
Topic: Travelling in Iceland
Svanur is an experienced Icelandic guide, well known for his gregarious personality and expert knowledge. His claim to fame is that he was on Game of Thrones as an extra.


Eliza Reid
Topic: Gender equality in Iceland
Eliza is the First Lady of Iceland. She is also Canadian and an ex-journalist. She is actively involved in Iceland’s gender equality action:

Stefanía G. Halldórsdóttir
Topic: Use of geothermal energy in Iceland
Stefanía is the director of marketing and business development for the National Power Company. She is an environmental scientist, former president of CCP and she is also Chairman of the board for Icelandic Startups.

Ragnheiður H. Magnúsdóttir
Topic: Innovation in Iceland
Ragnheiður is an engineer and Head of utility maintenance at Veitur, a utilities operator in Iceland. Ragnheiður has also worked in innovations such as fish processing technology and for a web and software development company. She is passionate about innovative projects with sustainability at their heart.


Georg Halldórsson
Topic: Icelandic ingredients
Georg is a chef and member of the Iceland culinary national team. He is highly awarded in in competitions and is a chef at ÓX restaurant, Reykjavik’s smallest restaurant. He also works at the highly regarded Sumac restaurant.

Ólafur Örn Ólafsson
Icelandic restaurants
Ólafur is a Waiter/foodie and a TV-personality. He is also a serial restaurant starter.

Erla Ósk Pétursdóttir
Topic: Fishing in Iceland
Erla is CEO of Codland an initiative, which looks to further the Icelandic fishing industry through innovative processes and ideas and through collaboration.

Let us know what you learn while discovering the A-Ö of Iceland by tweeting us at @IcelandNatural!