ispo, one of the biggest international trade fairs for sporting and outdoor goods, is now in full swing in München Germany. Ispo annually honours the most innovative products for the outdoor sector with ispo Outdoor Awards. The best new products for the next season are honoured with this award.
All the brands that take part in ispo may submit items for consideration, meaning that only the best of the best compete for the award. The jury was very excited about the quality of the products submitted to this year’s ispo Outdoor Award, even though it made the jurors’ decisions so much harder.
The ispo Outdoor Awards are presented in three categories: hard goods, soft goods and accessories. The Snæfell Jacket from 66°NORTH is this year’s soft goods ispo Outdoor Award winner. This is a remarkable achievement by 66°NORTH in the year in which the company celebrates its 85th anniversary. The extremely ergonomic cut of both the ladies’ and men’s jackets impressed the jury, which said in its statement: “The Snæfell Jacket by 66° NORTH, made of bi-elastic, lightweight Polartec® NeoShell®, is a jacket for even the most demanding customers. Highlights include preformed elbows as well as seamless shoulders, ensuring optimum range of motion. Thanks to the Polartec® NeoShell®, the jacket is waterproof and breathable. Due to the high-tech Polartec® NeoShell® material, the Snæfell Jacket offers extraordinary function for many different applications. Perfect finish and clever detail solutions round out the high-quality overall concept, suitable for a broad target group of outdoor athletes.”
Chief Designer Jan Davidsson and Sigurjón Sighvatsson, owner of 66°NORTH, received the ispo Outdoor Award last Saturday. After accepting the award, Jan said: “I am of course deeply touched and honoured that this product has been recognised in such a forum. I am grateful for the jury’s choice, and it inspires me to evolve and set higher goals”.
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